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Each day, thousands of consumers visit OXXO stores, but Coca-Cola wanted to better understand when, why, and how those visits connect to beverage purchases.
The challenge was to uncover consumption patterns and turn those insights into an actionable strategy that would: Increase traffic to OXXO stores, boost purchase frequency among loyal customers, and elevate purchase volume across key consumer groups.
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The primary goal was to design a data-driven engagement experience that would connect emotionally with consumers while gathering valuable insights. Coca-Cola and OXXO aimed to create a fun, interactive journey that not only entertained users but also translated directly into real-world purchases and repeat store visits.
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Coca-Cola partnered with Mach9 to launch “Let’s Do Magic”, a multi-phase digital initiative combining gamification, personalization, and behavioral analysis.
Users selected their weekly and weekend consumption moments by dragging and dropping icons, revealing lifestyle patterns and unlocking a free drink.
A quick quiz explored how consumers pair Coca-Cola products with their preferred moments, deepening brand connection.
A memory game built emotional engagement. Winners received a coupon redeemable at OXXO with the purchase of four Coca-Cola products — effectively driving in-store traffic.
The primary goal was to design a data-driven engagement experience that would connect emotionally with consumers while gathering valuable insights. Coca-Cola and OXXO aimed to create a fun, interactive journey that not only entertained users but also translated directly into real-world purchases and repeat store visits.
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